A collection of illustration, art direction and package design for various bands and artists in the Chicago area.
Like the artist, the uuskhy brand developed into something dark, mysterious, and impenetrable. From the start uuskhy wanted the logo to draw inspiration from black metal logos which traditionally are packed with detail and are mostly illegible.
Below is an initial concept using some tropes found in black metal logos. I liked aspects of the design, but it felt wrong for uuskhy.
Back to the drawing board, here is a selection of sketchbook pages where I explored simpler line work, while still holding onto black metal logo tropes like mirroring at the center and obscuring letters.
Explorations led to several iterations, a few of which are documented here. The logo evolved quickly from this point. With input from the artist, we eventually landed on the sparse, simplified logo at the bottom.
Here are some selections from a sketchbook showing my design process for the Church Booty logo. It had to be as playful as the name but as bold as the band's music.
Getting closer. By this point I'd realized hard edges weren't working and that a flowing script might be the way to go.
Pages of sketching eventually culminated here. The script at the bottom of the page was scanned into Illustrator for editing, while my bubbled letters led me to use Helvetica Rounded as a sturdy base for the script to sit on.